First impressions testing Google+

At that time I ignored the invitation to test Gmail, and it was not the only one: suggestions to test or join various cloud services -including LinkedIn, Buzz, Twitter or even Facebook among many others- found their appropriate place in /dev/null. Let's say that a cognitive frame of efficiency avoided me to invest my time in testing any single new fashion geeky service, specially in those cases where the utility of the service were driven by its externalities.

But the case of Google+ will be different. In the case that you still didn't received the invitation to test it don't feel upset because you can test the online Google+ prototype  and even try the android app as well (also you will be able to click on "join the project" in order to possibly receive an invitation).

But, why might I behave differently with Google+? Well, because this time is different. In order to better explain my point, let's take a look to this video which briefly shows the main capabilities of Google+:

Given the boost in the usage of cloud based social networking services, there is an increasing need of tools and services providing social networking management funciontalities. I'm not referring just to interconnecting services, nor to only aggregate or concatenate them: I'm talking about properly managing our own computer mediated identity. It is not enough with just setting up a blog, or to proficiently fill our profile; there also other usefull tools, like the "Me in the Internet" option at the Google dashboard, which also helps by limiting the impact of undesired distorsions in our digital identity. But I'm going beyond that: to be able to generate a coherent discourse of our "selfs", accross all the different networks where we participate, beeing able to fine tunning the broadcasted meaning of oneself.

As it happens in real life, in the Internet we need to use idifferent communicative registers performed accordingly with the different environments: mixing those registers has the effect of introducing a distorsion in the production of our self, perceivable as a lack of coherence and lose of credibility by the other. Therefore, when I found the Circles metaphor, it was clear for me that Google had found the way.

Of course the interface is not finished; there are some problems -like visualization with Firefox-  and there are other technical quirks, but the important thing, the idea, is there and it is basically implemented.

Therefore my preliminary remark is that Google+, specially thanks to the Circles functionality, is a promisingly broker platform, and it will be able to boost as long as the company manages to stablish and to maintain the appropiate agreements with the operators of the most populated social networks.

Provided that no software engineering failures disrupt the evolution of the platform in this early step, I think that Google plus will succeed as long as the corporation affords to stablish the convient partnership strategy with the most populated social networking operators.

Let's see what happens. Meanwhile... enjoy it!